Public Service Announcement




Consider this a public service announcement. If you found yourself this past week sitting at home on the couch, watching TV and relaxing and suddenly you found yourself watching an attack ad paid for by the Conservative Party – do not panic. There is not a rift in the space-time continuum. You were not suffering a small stroke or cerebral hemorrhage. And no, there is no federal election imminent. You were simply experiencing the new normal in Canada; the never ending campaign. Welcome to hell.

And I know we were all hoping that with the end of the minority
governments that there would be an end to the constant barrage of negative advertising. No such luck. In the old days between elections Prime Ministers used to devote all of their time to governing Canada. Not any more. Now a Prime Minister has negative ads to approve and reputations to destroy, being mean and cutthroat is not something you just do every four years. Now, it's a full time job.

Now I admit, sometimes I don't understand political strategy. So I asked a Tory friend of mine, I said, “Why? Why pay for attack ads three years before an election? And why attack Bob Rae, the Liberals are in third place and he’s got crazy scientist hair?” And the guy said, “Why not? We’ve got so much money we could buy every ad available in a seven game playoff series and the Olympics, and we’d still have more money left over than all the parties combined”. Great!

So I guess the moral of this story is negative ads are never going away. Ever. If that's the case may I suggest; we used to refer to these things as “American” style attack ads, and “American style” dirty tricks. I think it's time we give our friends to the South a break. It is the new reality, attack ads and dirty tricks aren't just American anymore, they ‘re Canadian as Canadian can be.

Posted: 28/03/2012 6:08:47 AM | with 0 comments



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